| "Relax" | ||||
|---|---|---|---|---|
| Single by Frankie Goes to Hollywood | ||||
| from the album Welcome to the Pleasuredome | ||||
| B-side | "One September Monday", "Ferry 'Cross the Mersey" | |||
| Released | 24 October 1983 | |||
| Format | 7", 12", MC | |||
| Recorded | 1983 | |||
| Genre | Dance, New Wave, synthpop, Pop rock | |||
| Length | 3:53 | |||
| Label | ZTT | |||
| Writer(s) | Peter Gill, Holly Johnson, Brian Nash, Mark O'Toole | |||
| Producer | Trevor Horn | |||
| Frankie Goes to Hollywood singles chronology | ||||
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"Relax" is the debut single by British dance group Frankie Goes to Hollywood, released in the UK by ZTT Records in 1983. The song was later included on the album Welcome to the Pleasuredome (1984).
Although fairly inauspicious upon initial release, "Relax" finally reached number one on the UK singles chart on 24 January 1984, ultimately becoming one of the most controversial and most commercially successful records of the entire decade. The single eventually sold a reported 1.91 million copies in the UK alone, making it the seventh best-selling single in UK singles chart history.[1] Following the release of the group's second single, "Two Tribes", "Relax" rallied from a declining UK chart position during June 1984 to climb back up the UK charts and re-attain number-two spot behind "Two Tribes" at number one, representing simultaneous chart success by a single act unprecedented since the early 1960s.
Upon release in the United States in late 1984, "Relax" repeated its slow UK progress, reaching number 67 upon initial release, but eventually reaching number 10 in March 1985.
The song won Best British Single at the 1985 Brit Awards.
The song was used in the films Body Double, Police Academy, Gotcha!, Zoolander and The Proposal. It was featured in an episode of Miami Vice, and in the video game Grand Theft Auto: Vice City Stories, and a 2009 television advertisement for Virgin Atlantic, marking 25 years since the company's foundation.[2]
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ZTT Records signed Frankie Goes to Hollywood after producer-turned-ZTT cofounder Trevor Horn saw the band play on the television show The Tube, on which the group played an early version of "Relax". Horn described the original version of "Relax" as "More a jingle than a song", but he preferred to work with songs that were not professionally finished because he could then "fix them up" in his own style.[3] Once the band was signed, ZTT co-founder Paul Morley mapped out the marketing campaign fashioned as a "strategic assault on pop". Morley opted to tackle the biggest possible themes in the band's singles ("sex, war, religion"), of which "Relax" would be the first, and emphasised the shock impact of Frankie members Holly Johnson's and Paul Rutherford's open homosexuality in the packaging and music videos.[4]
Horn dominated the recording of "Relax" in his effort for perfectionism. The band were overawed and intimidated by Horn's reputation, and thus were too nervous to make suggestions. Johnson said in his autobiography, "Whatever he said we went along with".[4] When attempts to record with the full band proved unsatisfactory, Horn hired former Ian Dury backing band the Blockheads for the sessions. Those sessions were later deemed to be not modern sounding enough. Horn then constructed a more electronic-based version of the song with keyboards by session musician Andy Richards and with rhythm programming assistance from J. J. Jeczalik of Art of Noise. Horn developed this version of the recording in his west London studio while the band remained in their hometown of Liverpool. Ultimately lead vocalist Johnson was the only band member to perform on the record; the only contribution by the other members was a sample crafted from the sound of the rest of the band jumping into a swimming pool. Horn explained years later, "I was just . . . Look, 'Relax' had to be a hit." Despite the band's absence from the record, Horn said, "I could never have done these records in isolation. There was no actual playing by the band, but the whole feeling came from the band." Horn completed the recording having spent £70,000 in studio time.[5]
Morley intentionally courted scandal with the promotion of "Relax". ZTT initiated the ad campaign for "Relax" with two quarter-page ads in the British music press. The first ad featured images of Rutherford in a sailor cap and a leather vest, and Johnson with a shaved head and rubber gloves. The images were accompanied by the phrase "ALL THE NICE BOYS LOVE SEA MEN" and declared "Frankie Goes to Hollywood are coming . . . making Duran Duran lick the shit off their shoes . . . Nineteen inches that must be taken always." The second ad promised "theories of bliss, a history of Liverpool from 1963 to 1983, a guide to Amsterdam bars".[6]
When first released in November 1983, the initial progress of "Relax" on the UK Top 75 was sluggish. First charting at number 67, by its seventh week on the chart it had progressed only to number 35, even falling back slightly during that time. But then on Thursday 5 January 1984, Frankie Goes to Hollywood performed "Relax" on the BBC flagship television chart show, Top Of The Pops. The following week it soared to number 6. On 11 January 1984, Radio 1 disc jockey Mike Read expressed on air his distaste for both the record's suggestive sleeve (designed by Anne Yvonne Gilbert) and its lyrics. He announced his refusal to play the record, not knowing that the BBC had just decided that the song was not to be played on the BBC anyway.
In support of their disc jockey, BBC Radio banned the single from its shows a reported two days later (although certain prominent night-time BBC shows – including those of Kid Jensen and John Peel – continued to play the record, as they saw fit, throughout 1984).[7] The now-banned "Relax" rose to number 2 in the charts by 17 January, and hit the number-one spot on 24 January. By this time, the BBC Radio ban had extended to Top of the Pops as well, which displayed a still picture of the group during its climactic Number One announcement, before airing a performance by a non-Number One artist.
This went on for the five weeks that "Relax" was at number one. It then began a slow decline on the charts, falling back as far as number 31 in May 1984 before returning to number two in July whilst Frankie's follow-up single "Two Tribes" held the UK number-one spot. In the end, "Relax" remained on the Top 75 for 48 consecutive weeks and returned in February 1985 for four more, giving a total of 52.[8]
The ban became an embarrassment for the BBC, especially given that UK commercial radio and television stations were still playing the song. Later in 1984 the ban was lifted and "Relax" featured on both the Christmas Day edition of Top of the Pops and Radio 1's rundown of the best-selling singles of the year.
Throughout the "Relax" controversy, the band continued to publicly deny that the song's lyrics were sexual. Nevertheless, by 1984, it was clear that the public were aware of the sexual nature of the lyrics, but the scandal had fuelled sales anyway. In 1985, with the release of the Welcome to the Pleasuredome album (which included "Relax"), the band dropped any public pretense about the lyrics:
Everything I say is complete lies. Like, when people ask you what 'Relax' was about, when it first came out we used to pretend it was about motivation, and really it was about shagging.—Mark O'Toole, Welcome to the Pleasuredome album liner notes
The track was reissued in September 1993, the first of a string of Frankie Goes to Hollywood singles to be reissued in this year. It debuted at a high number six on the UK singles chart and peaked at number five the next week. It spent seven weeks on the Top 75 this time, thus extending its combined total to 59, making it the 3rd longest runner of all time (seven other singles have since surpassed it; now it is in joint 10th place).[9]
Although the 7-inch version of the single remained unchanged throughout its initial release (a mix generally known as "Relax (Move)"), promotional 7-inch records featuring a substantially different mix of "Relax" (entitled either "The Last Seven Inches" or "Warp Mix" because it is a compilation of other versions) were the subject of a limited 1984 release.
Three principal 12-inch remixes of "Relax" were eventually created by producer Trevor Horn:
One of the reasons we did all the remixes was that the initial 12-inch version of 'Relax' contained something called 'The Sex Mix', which was 16 minutes long and didn't even contain a song. It was really Holly Johnson just jamming, as well as a bunch of samples of the group jumping in the swimming pool and me sort of making disgusting noises by dropping stuff into buckets of water! We got so many complaints about it – particularly from gay clubs, who found it offensive – that we cut it in half and reduced it down to eight minutes, by taking out some of the slightly more offensive parts [this became the "New York Mix"]. Then we got another load of complaints, because the single version wasn't on the 12-inch – I didn't see the point in this at the time, but I was eventually put straight about it.[10]
Horn attested that visits to New York's Paradise Garage club led to the creation of the final "Relax (U.S. Mix)", which ultimately replaced the original "Sex Mix"/"New York Mix" releases:
It was only when I went to this club and heard the sort of things they were playing that I really understood about 12-inch remixes. Although I myself had already had a couple of big 12-inch hits, I'd never heard them being played on a big sound system, and so I then went back and mixed 'Relax' again and that was the version which sold a couple of million over here [in the UK].[10]
The original 12-inch version of "Relax", labelled "Sex Mix", ran for over 16 minutes, and is broadly as described by Horn above. The subsequent "New York Mix" was an 8-minute-plus edit of the "Sex Mix", and can only be distinguished by having 12ISZTAS1 etched on the vinyl. The final 12-inch mix, containing no elements from the foregoing versions, was designated the "U.S. Mix", and ran for approximately 7:20. This was the most commonly available 12-inch version of "Relax" during its worldwide 1984 chart success.
The UK cassette single featured as the title track a unique amalgam of excerpts from the "Sex Mix", "U.S. Mix", "Move" and an instrumental version of "Move".
Since virtually all of the UK "Relax" 12-inch singles were labeled "Sex Mix", a method of differentiating between versions by reference to the record's matrix numbers necessarily became de rigueur for collectors of Frankie Goes to Hollywood releases (and ultimately collectors of ZTT records in general).
"Relax (Come Fighting)" was the version of the song included on the Welcome to the Pleasuredome album. This is ostensibly a variant of the 7-inch "Move" mix, but readily distinguishable from it in many ways, of which the most obvious are the fade-in (virtually no fade-in and the vocal is always central on the album track), plus a prominent reverbed-kick-drum sound during the introduction and third sung chorus (completely missing from the album version). The "Come Fighting" version also shares with the later "1993 Classic Mix" reissue (which is almost identical to the album version) a certain post-production sheen (greater stereo separation of parts, more strategic uses of reverb, etc.) that is absent from the original 1983 7-inch single mix.
The original airing of Relax on The Tube, before the band were signed to ZTT, featured another verse that was edited from all the released versions, "In heaven everything is fine, you've got yours and I've got mine", presumably removed as it was taken directly from the David Lynch film Eraserhead.
The 7-inch featured "One September Monday", an interview between ZTT's Paul Morley, Holly Johnson and Paul Rutherford. During the interview, Holly revealed that the group's name derived from a page of the New Yorker magazine, headlined "Frankie Goes to Hollywood" and featuring Frank Sinatra "getting mobbed by teenyboppers".
On all of the original 12-inch releases, the B-side featured a cover of "Ferry 'Cross the Mersey", followed by a brief dialogue involving Rutherford attempting to sign on, and an a cappella version of the title track's chorus, segueing into an instrumental version of "Relax", known as "From Soft to Hard". "From Soft to Hard" has the same structure as the 7-inch "Move" mix, but is not simply an instrumental of this mix.
The UK cassette single included "Ferry 'Cross the Mersey" and interview sections not included on "One September Monday".
The first official video for "Relax", directed by Bernard Rose and set in a S&M themed gay nightclub, featuring the bandmembers accosted by buff leathermen, a glamorous drag queen, and an abundantly contoured admirer dressed up as a Roman emperor, was allegedly banned by MTV and the BBC, prompting the recording of a second video, directed by Godley and Creme[11] in early 1984, featuring the group performing with the help of "laser beams". However, after the second video was made the song was banned completely by the BBC, meaning that neither video was ever broadcast on any BBC music programmes.
In addition, a version including footage from the Brian De Palma film Body Double as well as a live version, directed by David Mallet, also made the rounds at MTV.
also released as a 3 track 12" picture disc featuring: (Sex Mix,) (Ferry 'Cross the Mersey,) (From Soft to Hard) – (12PZTAS1)
| Chart (1983/1984) | Peak position |
|---|---|
| UK Singles Chart | 1 |
| German Singles Charts | 1 |
| Italian Singles Charts | 1 |
| Swiss Singles Chart | 1 |
| Norwegian Singles Chart | 2 |
| Austrian Singles Chart | 4 |
| Swedish Singles Chart | 4 |
| Billboard Hot 100 | 10 |
| French Singles Chart[12] | 1 |
| Australian Singles Chart | 5 |
| New Zealand Singles Chart | 10 |
The title track has periodically been reissued as a single in a number of remix forms.
| Preceded by "Pipes of Peace" by Paul McCartney |
UK Singles Chart number-one single 24 January 1984 |
Succeeded by "99 Red Balloons" by Nena |
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